Monetizing A Recycling Program: Why It Matters
How do you ensure that companies are well set up to work against existing trends that are damaging the ecosystem with the proliferation of disposable materials?
One key way to do that is to make sure that recycling programs are well monetized for long-term success.
Too often, programs that are set up arbitrarily only work for a short time frame. They encounter problems that they cannot overcome, and the result is a dramatic loss for the planet and everyone on it. It’s also a black mark on the company, but it often gets hidden and forgotten about.
We know about the glut of plastics in the ocean. We know about the pollution of air and water. But we also know that unless something fits into a corporate economic model, it's likely to go by the wayside and get dropped in the darkness.
Analytics and Logistics
One of the key ways to combat this is by creating analytical models that show clearly where assets are, and how recycling can save money.
When these programs are providing the right return, they are relatively safe from the red pen.
At Avangard Innovative, that means helping companies to uncover what we call “hidden green assets” – to help understand how recycling can be a net positive, instead of a sacrifice that the company grudgingly does for a while, in order to give back to the community at large. In our view, it should not be necessary to rationalize or weigh the benefits of recycling – it should be automatically assumed that it is the right thing to do – but again, when the incentive is clearly there, nobody has to write up a pros and cons list.
Recycling creates jobs. It creates actual products – the recycled materials themselves. In many cases, with the right marketing and the right setup, the recycled products are worth more on some markets than the original products were when they came from the factory.
The Power of Data Visualization
Part of how we achieve that analysis is with visual data platforms.
These are helpful in any area of business today, but they're especially helpful in planning recycling efforts, because again, that transparency fuels the long-term buy-in that companies need to keep doing the recycling year after year.
Our Sustayn Analytics and other recycling programs are meant to combine planning and analytics with hands-on recycling efforts. Read more on the website about how we help stakeholders to achieve more in this area of corporate governance, one that is ultimately so important to everyone.