Elevate Your Brand With Sustainable Packages
According to the latest research, merely 14% of the plastic packaging used across the globe finds its way to recycling plants, while another estimated 40% ends up in a landfill. The remaining plastic packaging, around ⅓, ends up lodged in fragile ecosystems where it will remain for centuries wreaking untold havoc.
It is estimated that by 2050, the world's oceans will hold more plastics than fish. For companies, contributing to the transformation of global packaging materials flow is crucial to the development of a more sustainable system of production and manufacturing.
Recyclable Packaging And Brand Awareness
From a brand owner's perspective, elevating the importance of recyclability in flexible packaging increases market competitiveness and enhances brand loyalty. Consumers are inundated with waste from products that must be discarded. Brands that offer sustainable solutions for customers at all stages of their interactions with products gain a competitive edge in their industry.
Waste Recycling And Production
When considering the recycling of packaging, two subjects should be addressed. The recycling of the production of waste generated during the packaging production is one issue, and the impact on the recycling performance post-consumer is another. When packaging can be designed to be less recyclable complicated, the result positively impacts waste reduction.
Innovative technologies have advanced recycling options by producing a more sustainable alternative packaging material. By breaking down plastics at their molecular level, they can be repurposed into many valuable materials, including new plastics. This method is sometimes called 'chemical recycling' as it alters the physical form of used plastics by breaking them down into their original components.
Post-Consumer Resin Packaging
Post-Consumer Resin (PCR) is the technical term for plastic that has been recycled and is ready to use again. This process begins when plastic is collected and sorted in a recycling facility. Certain plastic products, such as bottles, are then separated from other plastics, cleaned of grime and other materials, and then extruded and reprocessed into PCR.
Post-consumer resin has become a leading power player in today's recycling and sustainable packaging arena. This product is distinct because it has already been processed from fossil fuel to plastic, meaning no further impact is made on the environment during its transformation. PCR can be used over and over again, offering long-lasting and sustainable environmental benefits for product packaging.
Consider Your Packaging Alternatives
As consumers become more environmentally conscious about the products they purchase, brands must take the initiative to provide sustainable packaging options to remain competitive. Innovative packaging alternatives should be embraced and considered essential in brand development strategies.